Promote Yourself: Five Golden Rules for Success

1.) Challenge yourself.
Set goals that make you s-t-r-e-t-c-h. It is a cop-out to make things too easy - always take it to the next level and don't be afraid to fail. I would rather fail trying to do something that made me expand my abilities and work harder than I ever thought I could rather than succeed at doing something I knew I could accomplish with my eyes closed.

2.) Make yourself a brand.
Sit down and decide what you want to be, and what you want people to associate with you. Map it out and then work hard to make it a reality. When people think of me they think of three things: someone that helps organizations with their image and messaging; a captivating and entertaining speaker; a loving husband and father. That is my brand. Who are you?

3.) Realize that happiness isn't something you "obtain".
The sooner you realize that happiness is not something you obtain like a piece of furniture or a job, the more likely you are to achieve it. Most people think they will be happy if they get a promotion, make a sale, start a relationship with someone, or buy a certain kind of car. But happiness is created, not acquired. Have you ever wondered why - as a general rule - people with less are happier than people with more?

4.) Live responsibly.
This has many meanings to me - but basically it means don't ignore injustices, treat others with respect, do what is right for the world and environment, and quit thinking it is "someone else's" job.

5.) Get a dog.
A dog loves you unconditionally. A dog thinks you are the greatest, coolest, smartest, most successful person in the world. Get a dog and work hard to live up to its expectations.